How do you write compelling travel marketing content that is in line with your strategy ?
If you find it difficult to start from scratch, good idea is to check on what your competitors are writing. Use that as your starting point and try to make their text better aligned to you specific target audience.
Lets start with which i feel is till (after 3 years) one of the shortest and easiest to understand video about why you need staring to create video travel marketing content even though its actually a commercial.
Summerised: it's the fastest way to communicate available and people love videos.
Before you start with outsourcing make a clear briefing that explains what kind of travel content are looking for, what your target audience is, what the goal is of the content, maybe a summery of your digital marketing strategy, a short briefing about your destination and how you will measure the success of the content.
Be clear about how much money you want to spend on the content.
If you know what you want you can find a freelancer that suits your needs on several freelancer portals.
You just can't make everyone happy, therefor it's important to focus your efforts on a few selected types of clients. Preferable those that suits best to you, matches your values, interest, are profitable and above all are fun working with !
To make these clients satisfied and happy you services should excel and fit to their specific needs, its vital to know your (potential) customers inside out and build a company around them that can serve them like no one else.
The internet scattered cultural interest in zillion different pieces and sub cultures, however the longing for sense of belonging and be part of a group is, still very much wired into our brains.
Since there are so many pieces of information coming at us at a daily basis, we have to filter most of it as non relevant, those pieces that go through the filter are that pieces of information that confirms you are part of the tribe you want to be part of, or even better can improve your status within that tribe.
Start with one social media at a time, does it work for your travel company go for the next.
If you start, post regular, work on the quality and start boosting your post to your targeted audiences that you defined in your strategy, preferable as narrow as possible like for example to cities where satisfied clients live that have recently booked your products. You have a nice way of boosting and supporting the natural word of mouth from your clients.