You just can't make everyone happy, therefor it's important to focus your efforts on a few selected types of clients. Preferable those that suits best to you, matches your values, interest, are profitable and above all are fun working with !
To make these clients satisfied and happy you services should excel and fit to their specific needs, its vital to know your (potential) customers inside out and build a company around them that can serve them like no one else.
The internet scattered cultural interest in zillion different pieces and sub cultures, however the longing for sense of belonging and be part of a group is, still very much wired into our brains.
Since there are so many pieces of information coming at us at a daily basis, we have to filter most of it as non relevant, those pieces that go through the filter are that pieces of information that confirms you are part of the tribe you want to be part of, or even better can improve your status within that tribe.
Content is king and your main component to reach, influence and convince travelers to do business with you. The consumption of content by consumers grew from a few different commercials and advertisements per year to hundreds or even thousands of highly targeted pieces of content.
Creating sales with your content, isn't easy, how do you have the right content that can compete with all those other pieces, be consumed, builds trust, influences and convinces to do business with you ?
Start with one social media at a time, does it work for your travel company go for the next.
If you start, post regular, work on the quality and start boosting your post to your targeted audiences that you defined in your strategy, preferable as narrow as possible like for example to cities where satisfied clients live that have recently booked your products. You have a nice way of boosting and supporting the natural word of mouth from your clients.