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Creating Persona's for a Travel Organisation

You just can't make everyone happy, therefor it's important to focus your efforts on a few selected types  of clients. Preferable those that suits best to you, matches your values, interest, are profitable and above all are fun working with !

To make these clients satisfied and happy you services should excel and fit to their specific needs, its vital to know your (potential) customers inside out and build a company around them that can serve them like no one else.

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