The primary goal of an advertising campaign is to influence the buying behavior of an audience by promoting your products or services to potential or existing customers. You want to lead someone to action.
If you want to influence an audience, you have to put them at the center.
If you lack a strategy, your marketing isn’t an investment. It’s a gamble
But if you use your set strategy focus on the persona's with your top products and then experiment, optimise and repeat. Magic can occur.
You don't always have to make new travel marketing content from scratch. You can also curate content. Which means you select the best pieces of existing content to share your message and enhances your status as an expert in your niche or proof that the travel experiences you are offering are indeed worth a try.
To curate travel content, you check what kind of content is already online.
There are several ways that can help you with finding content
Lets start with which i feel is till (after 3 years) one of the shortest and easiest to understand video about why you need staring to create video travel marketing content even though its actually a commercial.
Summerised: it's the fastest way to communicate available and people love videos.
Before you start with outsourcing make a clear briefing that explains what kind of travel content are looking for, what your target audience is, what the goal is of the content, maybe a summery of your digital marketing strategy, a short briefing about your destination and how you will measure the success of the content.
Be clear about how much money you want to spend on the content.
If you know what you want you can find a freelancer that suits your needs on several freelancer portals.
Start with one social media at a time, does it work for your travel company go for the next.
If you start, post regular, work on the quality and start boosting your post to your targeted audiences that you defined in your strategy, preferable as narrow as possible like for example to cities where satisfied clients live that have recently booked your products. You have a nice way of boosting and supporting the natural word of mouth from your clients.