The primary goal of an advertising campaign is to influence the buying behavior of an audience by promoting your products or services to potential or existing customers. You want to lead someone to action.
If you want to influence an audience, you have to put them at the center.
If you lack a strategy, your marketing isn’t an investment. It’s a gamble
But if you use your set strategy focus on the persona's with your top products and then experiment, optimise and repeat. Magic can occur.