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Having a website is just the beginning; the next crucial step to get sales from your website is attracting visitors. A proven strategy to increase website traffic is leveraging the search engine of Google. The more valuable content you have indexed by Google, the more visitors it will sent to your website.
Having your content found on Google can provide a sustained flow of visitors for years, unlike social media which requires constant posting to maintain visibility.
Key Strategies for Improving Google Rankings
1. Deliver Value to Your Audience
To rank high, your content must be valuable. This means sharing expertise, offering useful tips, and providing unique experiences. The more valuable your content across your website, social media, and YouTube, the better your visibility.
2. Enhance Website Discoverability
Ensure Google and your audience can find you. This involves having incoming links from social media, online magazines, directories, and more.
3. Optimize Content for Readability and Engagement
Focus on creating content that's easy to read and engaging, particularly for niche markets. Regular updates, at least bi-weekly, can maintain interest and value.
The Content Framework: Inspire, Help, Proof, Sell
This framework guides you to include all the elements Google favors:
Inspire: Draw in your readers with compelling narratives.
Help: Provide actionable advice and solutions.
Proof: Showcase testimonials and endorsements.
Sell: Clearly present your offer.
This framework not only makes your content valuable but also optimizes it for search engines and readability.
Focus on the right keywords
Focus on keywords people are searching on to buy your experiences. Think again about inspire, help, proof and sell each step of the customer journey has different keywords. Make sure you create content for all those different steps.
A great tool to find keywords is Ubersuggest. Which suggests you more keywords based on a topic or keyword.
Install Googles Search console so you know which keywords are already driving traffic, combine it with Google Analytics, to understands which keywords convert. If you have money try to validate that with Google Ads.
Also have a look at how you build your own Google Trends Dashboard.
One of the best and easiest tools to work with to get the right amount of keywords and right content on your website is SurferSEO
Which provides really handy insights like for example which pages you still need to optimize
Optimizing Page Data for Clarity and Attraction
Optimize Titles and Meta Tag Descriptions
Your titles and meta descriptions should contain the keywords you want to be found on and be compelling enough to encourage clicks to your site.
Enhance Page Content for Easy Scanning
- Optimize Subheaders: Use clear, descriptive subheadings.
- Optimize Media: Ensure images, PDFs, and videos are relevant and high-quality.
- Optimize Internal Linking: Create links to other parts of your website to keep readers engaged.
- Optimize Content: Structure your content for easy reading and engagement.
Blogging
The no 1 solutions to get more visitors to your website is through blogging. Blogs help to guide travelers through a customer journey and therefor have value. When you keep blogging about a certain topic. It becomes clear to Google what your website is about and the value you create to people send to your website.
All companies i worked with that started blogging regular (for example weekly or biweekly) saw their traffic go up significantly.
Don't forget to link the content to your products and other pages so you truly guide the reader to a next phase in the customer journey.
