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LinkedIn is powerful platform to build your (personal) brand, learn about the latest travel industry trends, share your own business news with your network, answer questions of your customers recruit new talent be part of your niche community by actively following and participating in relevant groups and discussions.
Show your an tourism expert in your niche
By keeping your profile up-to-date and actively participating in relevant groups and discussions, you position yourself as a tourism expert within your niche.
Up-to-date profile a must for B2B acquisition & Sales
Update your personal profile with the latest achievements your are proud just as your company profile. Don't forget to share your commitment, what kind of values and vision do you have. Make sure that before you are sending out email sales letters or when you are going to a trade show, or have sales meeting that your LinkedIn profile is up-to-date. For many people this became the standard to check out your credibility and expertise.
What to post on LinkedIn
Linkedin is an excellent place to answer questions your customers might have. This can be questions about the destination, new events taking place, hotels opening, new trails and other insights that help sell your customers your experiences or destination. You can make dedicated posts for LinkedIn or make a blog about it on your website and share small parts of the blog in several posts.
A well crafted LinkedIn post that has real value for b2b buyers, works really well, you don't have to put the focus on selling you can do that as a next step.
Interaction with your audience
Just like any other social media, LinkedIn works best if you interact with the people in your network. Especially if your are dealing with B2B customers. Of course you should always answer any comments on your post, but it helps to dive a bit deeper. Did you get a like from someone you haven't spoken for a while, send them a message. Is there a like from someone you think could be a hot lead, give a call.
Keep track of the latest travel news
Follow industry leaders of your niche and subscribe to relevant groups to gain insights into emerging trends, new technologies, and shifts in consumer preferences. Participating in discussions and sharing these insights with your network will also boost your image as an industry expert.
Consistency is key
This is really difficult, i struggle with this a lot, but unfortunately social doesn't work if you are not posting consistent and regular.
