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Customer Journeys for Tourism Organisations

Travelers are more empowered then ever, they can get anything they want at any time. They are demanding, impatient and want to consume information in a fast clear and personalized way that creates value for them.

But how do you do that, and how do you know what kind of information a traveler needs when. To make this insightful many tourism companies use Customer Journeys to map the information needs of their target audiences. 

How to use market research to select your target markets

When making your digital marketing strategy you want to know which markets suit your business best

What are best selling countries, What are best selling cities

How to Create Unique Selling Points for your Travel Organisation

Unique Selling Points is a marketing term to describe reasons why customers should do business with you. Unique Selling Points (USPs) are important because they help you to quickly communicate to people who don't know your travel business why they should choose your business over your competitors. 

What do you stand for as a business what is your purpose ? Why are you doing what you are doing ? That passion and energy is a good start for crafting your USP's

Travel Blogging and Guest Posts
As a travel company there are 2 ways to do work with guest blogging, invite a traveller blogger to blog about you on their or your blog. 
Online Advertising for Travel Companies

The primary goal of an advertising campaign is to influence the buying behavior of an audience by promoting your products or services to potential or existing customers. You want to lead someone to action.

 

If you want to influence an audience, you have to put them at the center.

 

If you lack a strategy, your marketing isn’t an investment. It’s a gamble

 

But if you use your set strategy focus on the persona's with your top products and then experiment, optimise and repeat. Magic can occur.

 

Curate Travel Content to Market your Tourism Organisation

You don't always have to make new travel marketing content from scratch. You can also curate content. Which means you select the best pieces of existing content to share your message and enhances your status as an expert in your niche or proof that the travel experiences you are offering are indeed worth a try. 

To curate travel content, you check what kind of content is already online.

There are several ways that can help you with finding content

Making a Travel Website

When making a web page, consider what kind of questions the visitor who comes on this pages has, and how you can answer the easily and drive them to product of their needs.

Make your website alligned with your strategy and focus on your key markets, persona’s, USP’s, top selling destinations & experiences 

People don't end up just buying directly on your website, the will come back mulitple times before you are able to pull off a sale.

Tips for Marketing Content Creation for Travel Organisations
In depth article about how to create strategic marketing content that influences and convince travelers to book with your travel organisation.
Tips on writing texts for your travel content marketing

How do you write compelling travel marketing content that is in line with your strategy ?

If you find it difficult to start writing texts from scratch, a good idea is to check on what your competitors are writing. Use that as your starting point and try to make their text better aligned to your specific target audience.