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Market Research

How to use market research to select your target markets

When making your digital marketing strategy you want to know which markets suit your business best

What are best selling countries, What are best selling cities

What kind of niches should i go for, or where can i find fans of the niche i crafted.

 

We have collected some basic market information to help you kick started:

Europe Outbound Travel Market 

Germany, the United Kingdom and France are the largest outbound travel markets in Europe. What is remarkable about the German market is that they are behind in accepting e-commerce, though covid 19 could give a big boost to e-commerce in the German market. Its means when you target on Germany, you need to proof your are trustworthy, won awards, did certification, have high reviews, good recommendations, show you are a professional company even more than in other markets. 

East European markets are fast growing.  

Online Source with market information:

There are many sources where you find answers for these questions online we selected the best ones for you:

‍UNWTO Tourism Dashboard

A good source to check out outbound travel volume in numbers and value per source market. 

https://www.unwto.org/unwto-tourism-dashboard

Tourism Market Information CBI

A good source to learn about European source markets and lots of tips to kick start your tourism business

https://www.cbi.eu/market-information/tourism

European Travel Council Publications

Market research and trends of European source markets

https://etc-corporate.org/publications

 

Research your own data sources:

Google Analytics

Your Geo - Country Report gives information about countries and their performance, if you click on them you can see the states and cities in a country, most of the time as a smaller scale tourism business its more efficient to focus on cities than on whole countries.

Geo Report Analytics


Facebook Insights:

In the people report of Facebook insights you can where your followers are from and where you have reach.

Facebook - Insights