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Project: Developing digital marketing skills in local Zambia youths to get more affordable digital marketing services available to local tourism companies.
Vision: Train local youths from Zambia, with a learning by doing program where we teach them digital skills while they create digital assets for tourism associations. Tourism Associations get a free website, the youths an opportunity to show their skills, which can help them turn their skills into a sustainable business.
Project Overview
Training Approach: The project employed a hands-on training model, where youths were divided into web developers and content creators. Each group was tasked with specific roles, ensuring a comprehensive learning and development process.
Collaboration: The project was done for CBI, with the help of the My Local Passion team.
Successful Website Launches
Hospitality Association of Zambia (HCAZ)
Objective: To provide HCAZ with a modern, easy-to-navigate website aligned with their strategic document.
Outcome: HZAC
Zambezi Association of Tour Operators (ZATO)
Objective: To redesign the ZATO website to reflect the vibrant tourism opportunities available in Zambia and provide a resourceful platform for tour operators.
Outcome: The new ZATO website serves as a central hub for tour operators, featuring enhanced functionalities and rich content that promote tourism services across Zambia.
Method: We took ZATO first through a strategic briefing and then created the design as well as the content.
Gabon Community Homestay
Objective: To create an inviting and informative website that promotes homestay options in Gabon and connect visitors with eco-actions that were developed.
Outcome:
Kingsfari Portal
The team also created their own tourism portal Kingsfari where they promote local communities in Zambia and showcase their digital skills
Contact Us, to co develop digital marketing skill trainings for your development project or destination.
