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How to Create Unique Selling Points for your Travel Organisation

Unique Selling Points is a marketing term to describe reasons why customers should do business with you. Unique Selling Points (USPs) are important because they help you to quickly communicate to people who don't know your travel business why they should choose your business over your competitors. 

What do you stand for as a business what is your purpose ? Why are you doing what you are doing ? That passion and energy is a good start for crafting your USP's

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