Travelers are more empowered then ever, they can get anything they want at any time. They are demanding, impatient and want to consume information in a fast clear and personalized way that creates value for them.
But how do you do that, and how do you know what kind of information a traveler needs when. To make this insightful many tourism companies use Customer Journeys to map the information needs of their target audiences.
Unique Selling Points is a marketing term to describe reasons why customers should do business with you. Unique Selling Points (USPs) are important because they help you to quickly communicate to people who don't know your travel business why they should choose your business over your competitors.
What do you stand for as a business what is your purpose ? Why are you doing what you are doing ? That passion and energy is a good start for crafting your USP's
You just can't make everyone happy, therefor it's important to focus your efforts on a few selected types of clients. Preferable those that suits best to you, matches your values, interest, are profitable and above all are fun working with !
To make these clients satisfied and happy you services should excel and fit to their specific needs, its vital to know your (potential) customers inside out and build a company around them that can serve them like no one else.
Creating a niche means crafting products specially created for a very specific group of travelers versus a general offer everyone might like.
Its wise to create a niche because travelers have different passions and different interests. And for all those different interests their is a vast amount of information on the internet highly targeted and especially crafted to the needs of these people.