Website

Creating an effective website for a destination marketing organization requires a strategy-centric approach, focusing on understanding the target audience, their journey, and providing an engaging experience that inspires, helps, proves, and ultimately sells the destination.

The Inspire, Help, Proof & Sell framework for travel sites involves: Captivating interest. Offering support. Providing validation. Closing sales.

When making a web page, consider what kind of questions the visitor who comes on this pages has, and how you can answer the easily and drive them to product of their needs.