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  • A journey
    Customer Journeys for Tourism Organisations

    Travelers are more empowered then ever, they can get anything they want at any time. They are demanding, impatient and want to consume information in a fast clear and personalized way that creates value for them.

    But how do you do that, and how do you know what kind of information a traveler needs when. To make this insightful many tourism companies use Customer Journeys to map the information needs of their target audiences. 

  • Market Research
    How to use market research to select your target markets

    When making your digital marketing strategy you want to know which markets suit your business best

    What are best selling countries, What are best selling cities

  • USP example
    How to Create Unique Selling Points for your Travel Organisation

    Unique Selling Points is a marketing term to describe reasons why customers should do business with you. Unique Selling Points (USPs) are important because they help you to quickly communicate to people who don't know your travel business why they should choose your business over your competitors. 

    What do you stand for as a business what is your purpose ? Why are you doing what you are doing ? That passion and energy is a good start for crafting your USP's

  • Guest Blogging
    Travel Blogging and Guest Posts
    As a travel company there are 2 ways to do work with guest blogging, invite a traveller blogger to blog about you on their or your blog. 
  • Online Advertising
    Online Advertising for Travel Companies

    The primary goal of an advertising campaign is to influence the buying behavior of an audience by promoting your products or services to potential or existing customers. You want to lead someone to action.

     

    If you want to influence an audience, you have to put them at the center.

     

    If you lack a strategy, your marketing isn’t an investment. It’s a gamble

     

    But if you use your set strategy focus on the persona's with your top products and then experiment, optimise and repeat. Magic can occur.